Was a longer-term agency client. Skinstitut is an Australian skincare brand with more than 15 years in the business

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The brief was to help bring Skinstitut’s scientific positioning to life on social media platforms. I created their instagram templates that supported their brand’s identity. I’ve also led Skinstitut’s TikTok content strategy from ideation through to filming, editing to final product.

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Through consistent visual content on TikTok & Instagram, the brand gained stronger engagement from the millennial audience and the design work helped the brand feel more modern and inclusive.